"Every so often, a work of art is created that is so new, so utterly at home in its medium, that you realize that you’ve just witnessed a genuine cultural event. ... The first truly great piece of literature to be produced using this micromedium that's rapidly transforming communication in the digital age." —Wired
"The performance and identify of @MayorEmanuel, a fake Twitter account, captured the imagination nearly as much as the real politics. ... The genius behind @MayorEmanuel is Dan Sinker, who has a heart made out of Chicago and balls of punk rock." —The Atlantic
When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few.
The F***ing Epic Twitter Quest of @MayorEmanuel takes its reader from the White House to the neighborhoods of Chicago to the very edge of space-time itself. From dancing with a hallucinatory Curtis Mayfield to debating political strategy inside an igloo on the coldest day of the year, @MayorEmanuel struggles against machine politics and his own sanity. Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling